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Product Engineering

The project that should have shipped last quarter is still on the roadmap.

The migration. The performance push. The AI feature the founder keeps asking about. It's still sitting there because you can't hire fast enough and your team is fully booked on features. We embed a senior engineer into your team this week and ship it this quarter.

Book Discovery How this works

Fixed-price discovery. Scope and timeline in writing. First 30-minute call is free.

The project that's been on your roadmap for six months needs to ship.

You already know which one. The migration off the legacy platform. The performance work your team keeps pushing to next quarter. The architectural rewrite everyone agrees is urgent and no one has bandwidth for. The AI feature the founder wants shipped yesterday.

Your in-house team is fully booked on feature work. Hiring a senior engineer would help — in six months, after recruiting, offer negotiation, ramp-up, and their first full project cycle. You don't have six months. Every week that project sits unstarted, it costs you in revenue, velocity, or competitive position.

Embedded senior consulting is how you get that project shipped in weeks, not quarters, at a fraction of the commitment of a full hire. And when the engagement ends, your team owns a better system and understands why every change was made.

Not an agency. Not a staffing firm.

Agencies send account managers and associates. You get invoices for work you didn't review and meetings you didn't need. Staffing firms send a developer who's looking for their next contract and doesn't know your stack yet.

We send a senior engineer who's spent the last fifteen years shipping production systems. They join your Slack. They pull your codebase. They write the commits. Your team reviews them. Nothing is outsourced to juniors and billed as seniors. No invoices for hours that don't exist.

The engagement is bounded. The deliverable is the working system. The handoff is clean. Your team keeps the code, the docs, and the institutional knowledge of why every decision was made the way it was.

How we work

Six principles. Every engagement.

Ship code, not slides

The deliverable is the working system. Pull requests merged, tests passing, production healthy. If you can't see it running, we haven't delivered yet.

Modern defaults, not legacy patterns

Next.js, TypeScript, edge-first architecture, static where possible, dynamic where necessary. Your backend shouldn't age faster than it has to.

Performance shipped with every PR

Sub-100ms API targets. Query analysis. CDN and edge caching strategy. Bundle-size discipline. Performance isn't a separate discipline — it's a non-negotiable attribute of every change we ship.

Security as an always-on constraint

Secret rotation, dependency scanning, input validation, parameterized queries, security headers, auth review. Built in from the first commit, not bolted on before launch.

Migration engineering that doesn't break production

Written migration plans. Acceptance criteria tested before cutover. Rollback paths documented and proven. Zero unplanned downtime. Zero data loss. We move you to better without breaking what's working.

Data platform depth

PostgreSQL tuning, Redis caching strategy, Cloudflare D1 and Durable Objects for globally distributed state, event streaming, ETL pipelines. The work most firms punt to 'data engineering' — we just do it.

What you get

Production systems. Documented. Owned by your team.

Architecture review

Fixed-price deep audit of your current system. Fragility, scaling risks, security gaps, cost optimization. Prioritized remediation plan yours to keep.

New system development

Greenfield backend from zero. Architecture, implementation, deployment, observability, documentation. Your team owns it on day one.

Platform migration

Written plan, tested rollback, agreed acceptance criteria, zero-surprise cutover. You move platforms without breaking production.

Performance engineering

Targeted project to reduce API latency, optimize queries, right-size infrastructure, cut cloud costs. Before-and-after metrics agreed before we start.

Security hardening

Threat model, secret audit, header configuration, dependency review, auth review, penetration-test remediation. Documented controls for your auditor.

Embedded technical leadership

Senior engineer joining your team for a defined period. Code review, mentorship, system design, hiring support, incident response. Your velocity, lifted.

The engagement

Six phases. No surprises.

Scope, timeline, and price fixed in writing before any code is touched.

  1. 1

    Discovery

    Fixed-price discovery. We review architecture, walk the codebase, interview stakeholders, assess risk. Output: written engagement plan with scope, price, acceptance criteria.

  2. 2

    Proposal and alignment

    Plan reviewed with your team. Priorities confirmed. Scope and timeline agreed in writing before anyone starts coding.

  3. 3

    Execution

    Code ships. Pull requests through your normal review. Standups and async on your cadence. Demo-able progress weekly. You always know where we are.

  4. 4

    Verification

    Acceptance criteria tested. Performance benchmarks run. Security review completed. Documentation shipped. Every checkbox ticked.

  5. 5

    Knowledge transfer

    Walkthrough with your team. Runbooks, ADRs, operational docs handed over. Your team understands what we built and can operate it without us.

  6. 6

    Retainer or clean exit

    Transition to retainer for ongoing partnership, or clean exit with a handoff package. Either way, your team owns what we shipped.

Straight answers

The questions engineering leaders ask.

What does this actually look like day to day?
We join your Slack. We show up to standups. Pull requests go through your normal code review. Our engineer writes code like any other contributor on your team — except with fifteen years of senior experience and no learning curve on the stuff that would take a new hire three months to figure out. You see the commits. You see the velocity. You see the problems solved.
Why not just hire someone?
You should — eventually. But a senior product engineer takes months to hire, six months to fully ramp, and locks you into permanent overhead. If you have a bounded project (a migration, a performance push, a platform upgrade), engaging us ships that work in weeks at a fraction of the cost of the full hire. Then when you're ready to hire, we hand off cleanly. Or we stay embedded. Your choice.
Which stacks do you work with?
Primary: Next.js, React, TypeScript, Node.js, Go. Cloud: Cloudflare Workers and the full Cloudflare platform, AWS, GCP, Vercel, Netlify, Fly.io. Databases: PostgreSQL, MySQL, Redis, DynamoDB, Firestore, Cloudflare D1, Durable Objects. Python, Ruby, PHP engagements by prior review. If your stack isn't on the list, ask.
Can you migrate us off Vercel? Off AWS? Off our legacy monolith?
Platform migrations are one of our most common engagement types. The pattern is always the same: written migration plan with every risk identified, rollback path tested, acceptance criteria agreed in writing, then execute with zero surprises. Common moves we ship: Vercel to Cloudflare Workers (via OpenNext), AWS to Cloudflare, Next.js major version upgrades, Pages Router to App Router, REST APIs to tRPC, legacy stacks to modern TypeScript.
What about AI / LLM integration?
Adding LLM features — agent workflows, RAG pipelines, embeddings, tool-use — is a backend systems problem. We build those the same way we build any other system: with reliability, cost controls, observability, rate limiting, and security from day one. Not a science experiment shipped to production.
Do you do security work?
Every engagement ships with a default checklist: HTTPS/HSTS, secure headers, secret hygiene, dependency scanning, input validation, auth review, principle of least privilege. For formal compliance (SOC 2, HIPAA) we work alongside specialist audit firms. We execute the technical work; they handle the paperwork.
What happens when the engagement ends?
You own everything. Code in your repo, docs on your wiki, runbooks your team can follow, a production system that keeps working. If you want the partnership to continue, we roll into retainer. If you want to hire, we help you hire. If you want to exit, we exit cleanly with a handoff package.
What does it cost?
Every engagement starts with a fixed-price discovery phase. You see the scope and the number in writing before the main work begins. Scoping call is free.

Other ways we ship outcomes

Get cited by AI

ChatGPT, Claude, Perplexity — be the answer.

Rank #1 on Google

SEO that compounds for years.

Fix every share

LinkedIn, Slack, iMessage — every preview earns the click.

Ship this quarter.

The project you've been pushing to next quarter has been sitting there long enough. Discovery is fixed-price. Scope is clear. No surprises. Start the conversation.

Book Discovery