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E-commerce SEO

Your catalog is live in Google. Almost none of it is earning revenue.

Google has thousands of your product pages indexed. They're just not bringing you revenue. Thin category pages, JavaScript rendering issues on PDPs, faceted navigation generating worthless URLs, missing Product schema — every one of these leaks sales. We fix the plumbing so your catalog converts.

Fixed-price audit. Findings yours to keep. First 30-minute call is free.

Why most e-commerce SEO never moves the number

E-commerce sites have unique failure modes. Thousands of near-duplicate product pages fighting each other for rank. Faceted navigation generating millions of crawlable-but-worthless URLs that burn your crawl budget on pages nobody searches for. JavaScript-heavy PDPs where the content Google needs to rank isn't even visible to Googlebot. Thin category pages that are just product grids with no editorial reason to rank.

Generalist SEO agencies don't know how to fix any of this. They'll suggest more keywords and more blog posts. Meanwhile your competitor — who fixed their faceted nav, shipped Product schema correctly, and added editorial depth to their category pages — is absorbing every search that should've been yours.

Our approach

Product schema that earns rich results

Full Product + Offer + AggregateRating + Review schema on every PDP. ItemList + Breadcrumb on category pages. Validated in Rich Results Test before it ships. Your listings get the price, rating, and availability shown directly in the search result.

Faceted nav that enriches instead of drains

We audit which facet combinations generate unique value (color + category) and which produce duplicate content (size alone). Log-file analysis shows what Googlebot actually crawls. Proper directives so crawl budget funds the pages that matter.

PDPs Google can actually read

Product detail pages audited for what renders server-side vs. client-side. Content Google can't see doesn't rank. We surface what's hidden, ship the fixes, and your product pages start earning the impressions they should.

Category pages that compete for head terms

Plain product grids rank weakly. We add editorial depth, buying guides, FAQs, internal linking — content that answers buyer intent so your category pages win the high-volume queries instead of your competitor's.

Core Web Vitals tuned for PDPs

Image optimization with LCP prioritization on hero product shots. INP tuning for size and color switchers. CLS elimination on variant changes. Fast catalog pages rank better and convert harder.

Tracking that ties SEO to revenue

GA4 wired with e-commerce events. Search Console deep-linked. Rank tracking across product and category keywords. You see which queries drive which SKUs so every optimization decision is tied to actual revenue.

Frequently asked questions

What platforms do you work with?
Shopify (including Hydrogen for headless), WooCommerce, BigCommerce, Magento / Adobe Commerce, Salesforce Commerce Cloud, custom Next.js / Nuxt / Remix storefronts, and headless stacks. Pure WordPress is outside our service model — if you're on WooCommerce we work with it; if you're on classic WordPress commerce we usually recommend a platform move.
We have 10,000 products. Is this feasible?
Yes, and it's actually where the biggest wins are. Large catalogs have the most leakage — more pages, more places to break. We template the fixes so they apply across your entire catalog, not one page at a time. Large-catalog engagements have the fastest ROI.
Do you do Shopify-specific work?
Liquid template edits, theme SEO audits, Shopify app review (many SEO apps cause more harm than good), Hydrogen migration planning for larger stores. Shopify has platform-specific traps; we know the ones that matter.
How does the engagement work?
Fixed-price audit first. Implementation scoped from audit findings. Every change ships as code your dev team reviews. Scoping call is free.

Stop leaking sales.

Fixed-price e-commerce SEO audit. Written findings. Every fix tied to revenue.

Book Your Audit