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Interrupt L.L.C.INTERRUPT

Generative Engine Optimization

A shortlist forms every time a buyer asks ChatGPT. You're on it or you're not.

Your next prospect is typing “best firm for X” into ChatGPT right now. Four names come back. Three get a conversation. The fourth gets the deal. Everyone else is invisible — no matter how good their work is, no matter what their Google rank says.

Book Your Audit How this works

Fixed-price audit. Findings yours to keep. First 30-minute call is free.

A shortlist is forming. You're either on it or you're not.

The shift is happening. High-intent buyers — the ones with budget, the ones making the short-list for a six or seven figure deal — are researching vendors inside AI chat before they ever hit your website. They ask. The AI answers. They take the top three names seriously. The rest never get a conversation.

This is the part nobody told you about. Your site can rank #1 on Google and still be invisible in the AI answer. The two systems use different signals. And the AI systems are moving fast.

Every month you wait, someone else is getting entrenched as the default citation for the queries you want to win. Every month the incumbents' lead compounds. This is a window that closes.

This is the uncrowded moment.

Most firms in your category have no idea this is happening. They're still optimizing for Google the way they did in 2019. They haven't shipped an llms.txt. Their schema is thin. Their entity graph is a mess. No one owns their citations in ChatGPT.

That is the opportunity. The firms that invest in this now become the default-cited sources by the time the rest of the market wakes up. Two years from now, that citation position will be worth more than most SEO rankings. And it will be nearly impossible to dislodge.

The question isn't whether AI matters for your buyers. It already does. The question is whether you're the one they find.

How we do it

Six levers that move AI citation rates.

Every one is measurable. Every one is shippable as code. Every engagement touches all six.

Make AI see what you actually are

Full schema.org coverage. Every service, every location, every article, every FAQ marked up in the language AI systems read. Your company becomes a distinct, resolvable entity instead of a guess.

Write content the AI can lift verbatim

Direct answers to the prompts your buyers use. Question-shaped headings. Concrete statistics. Quotable paragraphs. The model doesn't have to rewrite you — it just cites you.

Ship every file AI crawlers expect

llms.txt. ai.txt. Clean XML sitemap. Proper robots rules for GPTBot, ClaudeBot, PerplexityBot, CCBot, and the rest. Most firms ship none of these. You ship all of them.

Cross-link your brand identity everywhere

Wikidata, Knowledge Panel, Crunchbase, LinkedIn, G2, Clutch. All connected via schema so the AI doesn't confuse you with another company. Your name maps to your company. Cleanly.

Pass every speed benchmark

Fast pages rank in Google and get trusted more by AI. Sub-2.5 second loads, instant interactions, zero layout shift. Buyers judge credibility in milliseconds. AI systems use the same shortcuts.

Prove it's working every month

We query ChatGPT, Claude, Perplexity, Gemini, and AI Overviews against your target prompt set every month. You see exactly where you're cited, where your competitor still is, and what the next round fixes.

What you get

Real artifacts. Real measurement.

Every deliverable you can point to, audit, and own.

AI-visibility audit

What the major AI systems are currently saying when your prospects ask about your category. Where you are, where you aren't, what's blocking you from being the default citation.

Content playbook

The specific prompts your buyers use, mapped to the pages that should rank for each one. Gaps become content briefs. Existing pages get rewritten for citation.

Schema implementation

Complete JSON-LD graph shipped in your production HTML. Every entity cross-linked. Validated against Google Rich Results Test before it goes live.

Authority graph completion

Wikidata, Knowledge Graph, Crunchbase, LinkedIn, G2, Clutch — optimized, cross-linked, claimed. The network AI systems use to decide who you are.

Citation tracking dashboard

Monthly queries to ChatGPT, Claude, Perplexity, Gemini, and AI Overviews. Exact citations logged. Trend over time. You see it moving.

Quarterly strategy review

The space moves fast. We move with it. Every quarter, we show you what shifted in the models, what's working, and what's next.

The engagement

Seven steps. One clear plan.

Retainer clients cycle through steps 5–7 indefinitely. The citation position compounds.

  1. 1

    Discovery call

    Thirty minutes. You tell us what you sell and who buys it. We listen. No slides, no pressure.

  2. 2

    Audit

    Fixed price. We profile your current citation presence, your schema, your authority graph, and the AI-crawler access to your site. Written findings yours to keep.

  3. 3

    Query set

    We map the exact prompts your buyers use — informational, comparison, transactional. Three tiers, 30 to 60 queries total. Baseline captured for every one.

  4. 4

    Foundation shipped

    Schema, llms.txt, crawler policy, authority-graph cross-linking. The infrastructure AI systems need before they'll trust you.

  5. 5

    Content production

    Cornerstone pieces written to be cited. Existing pages rewritten for citation. Every article: direct answers, quotable structure, supporting evidence.

  6. 6

    Authority amplification

    The signals that tell AI your source is trustworthy: real backlinks, speaker appearances, podcast interviews, entity-graph completion.

  7. 7

    Monthly measurement

    Every month, we query the major AI systems against your prompt set. Every quarter, we recalibrate. Your citation rate compounds.

Straight answers

Your questions. Our answers.

What even is this? SEO for AI?
Similar shape, different game. SEO ranks you on Google. This ranks you inside the answer when someone asks ChatGPT, Claude, Perplexity, or Google AI Overviews who they should hire. Different signals, different content shape, different measurement — but the same compounding effect. Firms building this foundation now are the ones AI will default-cite for years.
How does AI decide who to name?
The short version: it pulls from sources it trusts, structured in ways it can quote, on topics it can clearly identify as yours. That means three things have to be true. Your content has to be findable by AI crawlers. Your identity has to be resolvable across the web — the AI needs to know your company is a real distinct thing. And your content has to be written in a way the model can cite verbatim. We build all three.
Can you guarantee I'll get cited?
No — and be careful of anyone who says they can. The models change weekly. What we guarantee: the specific signals AI systems look for are shipped on your site, documented, and measurable. Your citation rate on target queries goes up month over month, or we find out why.
How soon do I show up?
Long-tail queries where no one has cornered the citation yet — weeks. Broader queries where incumbents are already cited — quarters. The thing to understand: early entrants to this space are getting entrenched now, and the entrenchment compounds. The companies that waited on Google ended up fighting years of uphill. We can still put you in the right position before the same thing happens with AI.
Which AI systems do you target?
ChatGPT (including ChatGPT Search), Claude (with web search), Perplexity (Pro and the free answer engine), Google Gemini and AI Overviews, Microsoft Copilot, Apple Intelligence, and Meta AI. The underlying work — schema, authority graph, content structure, crawler allowance — helps you across all of them without per-engine tuning.
Do I have to rebuild my site?
Almost never. Most of what needs to happen is additive: new schema, new content, new entity-graph cross-links, new machine-readable files. Occasionally we find something architecturally broken that needs a deeper fix, and we tell you about it in the audit before you commit to implementation.
What does a retainer include?
A cornerstone piece of content every month, written to be quoted verbatim. Ongoing schema and authority-graph maintenance. Monthly citation tracking across every major AI system with a written report. Quarterly strategic review. Availability for questions as the space changes — because it changes weekly.
What does it cost?
Fixed-price audit first, so you know the cost before you commit. Pricing after the audit depends on scope — we'll give you a clear number in writing. Scoping call is free.

Other ways we make you visible

Rank #1 on Google

Classical SEO that compounds for years.

Fix every share

LinkedIn, Slack, iMessage — every preview earns the click.

Ship the platform

Senior engineering, in your team, shipping code.

The window is open. For now.

Two years from now, the companies who invested in this are default-cited by every AI system. The ones that waited are fighting years of entrenchment. You know which side you want to be on.

Book Your Audit